Just like a newborn baby isn’t someone you take advice from, a new website isn’t something that Google considers to be credible, even if there is no actual “sandbox” built into the algorithm.Ģ. They may get indexed and rank for the brand, but that’s about it at first.
They just don’t have a Domain Rating high enough to compete for much of anything. The way search works, new domains have a big disadvantage. Rand Fishkin, for example, believed that SEOmoz had been sandboxed for 9 months, despite its perfectly natural strong backlink profile.ġ.
Keeping in mind that Google wants to serve authoritative and high-quality content to its users and might not trust in brand new websites, that actually made sense. This “sandbox” effect lasted from a few weeks to several months. But they were ranking well on other search engines, such as Bing and Yahoo. New websites were duly indexed by Google, but they did not rank even for relatively low-competition keywords and phrases. Google Sandbox: A Brief Historyīack in 2004, webmasters and SEO professionals noticed that their newly launched websites were not ranking well on Google for the first few months, despite their SEO efforts. He has worked on 1000+ website projects over 18 years and had a lot to share). Andy Crestodina, co-founder of Orbit Media (Andy was especially excited about this topic.Eric Sachs, SEO expert and CEO of Sachs Marketing Group.Edward Sturm, Director of Marketing World of Ether, previously SEO specialist at iProspect.Bill Sebald, the owner of Greenlane digital marketing agency.To answer these questions, I reached out to a few SEO practitioners to learn what they think about Google sandbox in 2018, based on their experience with new websites. So what’s the truth? Does the Google Sandbox exist in 2018? If so, how do you prevent Google from “sandboxing” your site? But many SEOs are confident in its existence, as they see sandbox-like effects when trying to rank new websites. The Google Sandbox has never been officially confirmed by Google. Think of it like a probation period-even if you do everything right, your site won’t get decent rankings until it comes to an end. The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google’s top results.
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